transparency

Aashirvaad gives consumers 'quality certificate' for Atta in new campaign

Ethical considerations that marketers should keep in mind while implementing digital advertising strategies

Voltas Beko unveils 'Factory of Happiness' campaign

ASCI proposes draft guidelines to curb greenwashing in environmental advertising claims

YouTube draws flak from ad agencies over plans to use own co-viewing data for CTV ads

Transparency, third-party measurement and affordability can fuel OTT advertising, say experts