transparency
Saving pennies, wasting pounds: Rajiv Dingra tells brands to ditch credit reselling agencies
JioHotstar and Nielsen add more transparency to ad measurement with IPL 2025
The Baker’s Dozen and Soha Ali Khan team up for their 'The Truth We Knead' camp
Free Press Journal warns against inflating print circulation figures through print ad
Aashirvaad gives consumers 'quality certificate' for Atta in new campaign
YouTube draws flak from ad agencies over plans to use own co-viewing data for CTV ads
Transparency, third-party measurement and affordability can fuel OTT advertising, say experts