/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)
transparency
/bmi/media/media_files/2025/04/15/xB6J3g9iNpnQWXb2vEHy.jpeg)
Saving pennies, wasting pounds: Rajiv Dingra tells brands to ditch credit reselling agencies
Apr 15, 2025 09:37 IST
2 Min read
/bmi/media/media_files/2025/02/17/tFZkTP2mcKqT9z5xiERD.jpg)
JioHotstar and Nielsen add more transparency to ad measurement with IPL 2025
Feb 17, 2025 07:30 IST
4 Min read
/bmi/media/media_files/yVsSFFXqXYO4CVKruu1J.jpg)
The Baker’s Dozen and Soha Ali Khan team up for their 'The Truth We Knead' camp
Oct 11, 2024 17:28 IST
2 Min read
/bmi/media/post_banners/393b6ff20194443dd7e5c48b4c921b029e94b29af26c03956cc0eeb9cfa030b2.jpg)
Free Press Journal warns against inflating print circulation figures through print ad
Jan 04, 2024 10:07 IST
2 Min read
/bmi/media/post_banners/18d7de962886dc326b5e285daebd578a1157def0e076ce57dae0665bc6fe538f.jpg)
Aashirvaad gives consumers 'quality certificate' for Atta in new campaign
Dec 27, 2023 09:50 IST
2 Min read
/bmi/media/post_banners/03a1b60b76b780fac5657ef84e4cee720060ba11793b253993b828d3b07df39a.jpg)
/bmi/media/post_banners/a6a484817def4ecb8a1a943528718b0e07d4a92f5176a3e695f85a434e72b892.jpg)
/bmi/media/post_banners/e90e4d7b1bd9226a13a047dde39380cb5bb1939c47186ea87fc3526b423376eb.jpg)
/bmi/media/post_banners/a100ad97008fa7b25a3eaf0e77f48d7ac22ed10a8a61aebbebeeb2f1637277c5.jpg)
YouTube draws flak from ad agencies over plans to use own co-viewing data for CTV ads
Aug 24, 2023 15:34 IST
1 Min read
/bmi/media/post_banners/9a63a7398f1522faf6ad794ff9b2d92d675a382fb142816447df8d9192db256d.jpg)
Transparency, third-party measurement and affordability can fuel OTT advertising, say experts
Mar 14, 2022 09:26 IST
3 Min read