transparency

CCI flags AI competition risks, urges self-audits and stronger oversight

Saving pennies, wasting pounds: Rajiv Dingra tells brands to ditch credit reselling agencies

JioHotstar and Nielsen add more transparency to ad measurement with IPL 2025

The Baker’s Dozen and Soha Ali Khan team up for their 'The Truth We Knead' camp

Free Press Journal warns against inflating print circulation figures through print ad

Aashirvaad gives consumers 'quality certificate' for Atta in new campaign

Ethical considerations that marketers should keep in mind while implementing digital advertising strategies

Voltas Beko unveils 'Factory of Happiness' campaign

ASCI proposes draft guidelines to curb greenwashing in environmental advertising claims

YouTube draws flak from ad agencies over plans to use own co-viewing data for CTV ads