ROI
What's driving brands' growing preference for cricketers over Bollywood celebrities?
Can performance marketing despite scoring highest on ROI, lead to brand building?
Unmasking ad frauds lurking from the shadows in performance marketing
How is the advertisers' media mix going to play out this festive season
HT Media files patent for its AI-led creative optimisation solution HT AICOS for brands
Bumper IPL viewership boosts advertisers' confidence; many plan to enter mid-season
ROAS vs engagement: What role can magazines play in brand building?