ROI

Google’s new Meridian tool brings MMM budgeting and ROI forecasting to non-coders

What a Fractional CMO can do for your marketing returns

BTL marketing faces a crucial reckoning as CFOs demand performance accountability

The great data disconnect in India’s fast-moving markets

Truecaller’s trust play: How the caller ID giant plans to win advertisers in India

DoubleVerify launches content-level controls on Meta

Short ads, subtle integrations? Here’s how YouTube’s ‘Jump Ahead’ feature sparks a creative reckoning

IAS launches AI-driven Total Media Performance solution

After pushing the pedals on third-party cookie phaseout, Google addresses common objections around Privacy Sandbox

What's driving brands' growing preference for cricketers over Bollywood celebrities?