ROI

BTL marketing faces a crucial reckoning as CFOs demand performance accountability

The great data disconnect in India’s fast-moving markets

Truecaller’s trust play: How the caller ID giant plans to win advertisers in India

DoubleVerify launches content-level controls on Meta

Short ads, subtle integrations? Here’s how YouTube’s ‘Jump Ahead’ feature sparks a creative reckoning

IAS launches AI-driven Total Media Performance solution

After pushing the pedals on third-party cookie phaseout, Google addresses common objections around Privacy Sandbox

What's driving brands' growing preference for cricketers over Bollywood celebrities?

Can performance marketing despite scoring highest on ROI, lead to brand building?

Unmasking ad frauds lurking from the shadows in performance marketing