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ROI
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What's driving brands' growing preference for cricketers over Bollywood celebrities?
Oct 06, 2023 09:45 IST
8 Min read
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Can performance marketing despite scoring highest on ROI, lead to brand building?
Sep 26, 2023 09:09 IST
4 Min read
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Unmasking ad frauds lurking from the shadows in performance marketing
Sep 18, 2023 10:47 IST
5 Min read
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How is the advertisers' media mix going to play out this festive season
Sep 01, 2023 10:06 IST
3 Min read
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HT Media files patent for its AI-led creative optimisation solution HT AICOS for brands
Aug 23, 2023 16:42 IST
1 Min read
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Bumper IPL viewership boosts advertisers' confidence; many plan to enter mid-season
Apr 28, 2023 10:33 IST
10 Min read
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ROAS vs engagement: What role can magazines play in brand building?
Mar 27, 2023 09:25 IST
4 Min read