ROI

HT Media files patent for its AI-led creative optimisation solution HT AICOS for brands

HT Media files patent for its AI-led creative optimisation solution HT AICOS for brands

By BestMediaInfo Bureau

Aug 23, 2023 16:42 IST logo

1 Min read

ReBid launches GPT-based AI assistant for advertisers

ReBid launches GPT-based AI assistant for advertisers

By BestMediaInfo Bureau

Jul 19, 2023 16:48 IST logo

1 Min read

Bumper IPL viewership boosts advertisers' confidence; many plan to enter mid-season

Bumper IPL viewership boosts advertisers' confidence; many plan to enter mid-season

By Sakshi Sharma

Apr 28, 2023 10:33 IST logo

10 Min read

ROAS vs engagement: What role can magazines play in brand building?

By BestMediaInfo Bureau

Mar 27, 2023 09:25 IST logo

4 Min read

How to achieve effective brand communication through WhatsApp business messaging

By BestMediaInfo Bureau

Mar 03, 2023 09:03 IST logo

4 Min read

Brands expect better ROI from IPL this season

Brands expect better ROI from IPL this season

By Nisha Qureshi

Apr 13, 2022 09:02 IST logo

4 Min read

In-depth: Social commerce might be the next big thing, but what ROI can brands expect from it?

In-depth: Social commerce might be the next big thing, but what ROI can brands expect from it?

By Nisha Qureshi

Nov 23, 2021 09:34 IST logo

5 Min read

OTT players are spending big on marketing but is it translating into ROI?

OTT players are spending big on marketing but is it translating into ROI?

By Nisha Qureshi

Sep 17, 2021 11:02 IST logo

6 Min read

IPL on Disney+Hotstar: Is digital delivering better ROI for brands than TV?

IPL on Disney+Hotstar: Is digital delivering better ROI for brands than TV?

By BestMediaInfo Bureau

Sep 24, 2020 11:44 IST logo

3 Min read

Only 3% of digital marketers in India are measuring ROI correctly, says LinkedIn

Only 3% of digital marketers in India are measuring ROI correctly, says LinkedIn

By BestMediaInfo Bureau

Nov 21, 2019 10:13 IST logo

3 Min read