ROI

How is the advertisers' media mix going to play out this festive season

HT Media files patent for its AI-led creative optimisation solution HT AICOS for brands

ReBid launches GPT-based AI assistant for advertisers

Bumper IPL viewership boosts advertisers' confidence; many plan to enter mid-season

ROAS vs engagement: What role can magazines play in brand building?

How to achieve effective brand communication through WhatsApp business messaging

Brands expect better ROI from IPL this season

In-depth: Social commerce might be the next big thing, but what ROI can brands expect from it?

OTT players are spending big on marketing but is it translating into ROI?

IPL on Disney+Hotstar: Is digital delivering better ROI for brands than TV?