OTT

OTT platforms cut ad spend on print and outdoor, focus on digital to acquire new audiences

Zee to invest Rs 522 crore in SugarBox to expand beyond OTT and AdTech

MX Player launches nine hyper-casual games on its platform

OTT and government's infrastructure spending will boost OOH industry, says Rachana Lokhande of Kinetic India

OTT has a twin challenge of retaining viewers and balancing ARPUs, says Nachiket Pantvaidya of ALTBalaji

OTT to push video content consumption up by 75% in 2021: MMA report

English entertainment channels reel from OTT effect, struggling to fill ad slots

India will go the China way in OTT consumption: Sudhanshu Vats, Managing Director, Viacom18

Netflix's conundrum: How to succeed in India's price-sensitive market

Times Internet set to enter OTT space, acquires MX Player for Rs 1,000 cr