Atrangii TV recently completed its first anniversary and is now set to revamp its proposition and content offering. From July 17, Atrangii TV will air international language content dubbed in Hindi, with English subtitles for the audiences. The channel said that it would be India’s first Hindi GEC to do so.
Atrangii will now showcase Korean, Turkish, Russian and other international family drama series dubbed in Hindi. The channel will also have a library of international shows to cater to 15+ female and male audiences.
Vibhu Agarwal, said, “We are extremely excited to add quality international dramas to Atrangii TV. There have been researches and data from our OTT app that shows that Korean and Turkish drama series are loved by the Indian audiences and have found a loyal audience base in the country. Its increase in demand, led us to revaluate the content strategy for our GEC. It has been our constant endeavour to provide quality content for Hindi speaking and understanding audiences across the country. There exists a gap in content consumption between Tier 1 and television viewing households with limited hi-speed data in tier 2, 3 and tier 4 parts of the country.”
He continued, “We wanted to bridge this gap and get the same quality content on OTT to the television sets of people across the country for family viewing. Atrangii will now air Korean, Turkish, Russian and other acclaimed international language series from all around the globe, dubbed in Hindi for its loyal audiences. We roll out with four hours of original programming. This will be the first time ever a Hindi general entertainment channel will offer this unique experience to its consumers. We will further bolster this content offering with other acclaimed international language content gradually.”
From the Korean content, they have a line-up of drama shows such as My Strange Hero, ‘Love Temperature, My Lovely Girl, Divorce Lawyer in Love, Doctors, Birth of a Beauty, The Secret House and The Second Husband. From the Turkish series, Atrangii TV has currently chosen Aziz, The Last Summer and Broken Destiny for its revamped content library.