NxtDigital launches OTT aggregation platform NxtPlay

NxtDigital, the digital media division of Hinduja Global has rolled out its Over The Top (OTT) service strategy with the launch of NxtPlay, a TV and Mobile application.

This will be an extension of the 'OneDigital' combo service, where the digital distribution major offers linear television, wireline broadband and other services.

NxtPlay offers over 300,000 hours of local and global OTT content across genres and local languages. 

NK Rouse

NK Rouse, COO at NxtDigital, said, "For us, this is a continuation of one of our business principles centred around "Partnership for Growth". We have always strived to provide our Digital Service Partners with innovative solutions for their customers. After digital TV via cable and HITS, broadband and other services like public WIFI and CCTV; adding OTT to our services portfolio was a natural progression - considering the surge in popularity of on-demand platforms in India. We’re sure our partners will be excited to engage with a wider universe of customers and build a new revenue stream through this." 

Mukund Sharma

Mukund Sharma, Advisor to NxtDigital, said, "NxtPlay is designed as a one-stop content discovery and data platform. The smart recommendation engines for varied content, ease of payment and affordable prices are the three pillars of the service, ensuring consumer delight and long-term customer engagement and retention. Our partners OTTPlay, Sabot, and Playflix bring 25+ immensely popular OTT platforms with diversified linear and non-linear streams of multi-genre, niche and special interest content."

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