Tata Play launches Assamese entertainment service 'Asomiya Monoronjan' in partnership with ReelDrama

Growing the regional content universe and enhancing its own array of regional offerings, Tata Play announced a new platform service, Tata Play Asomiya Monoronjan in partnership with ReelDrama.

The service will offer a wide selection of Assamese content.

Tata Play said that this partnership also marks the first-ever collaboration with an OTT platform to deliver content for TV audiences thereby paving the way for OTT partners to explore the colossal world of linear TV viewing.

Tata Play Asomiya Monoronjan is a platform for Assamese entertainment on television which will offer the latest and popular Assamese movies, original shows, specials like mobile theatres, songs, masterclasses on acting and music along with devotional content.

The content will feature Assam’s actors like Jotin Bora, Ravi Sharma, Urmila Mahanta, Barsha Rani Bishaya, Kenny Basumatary, and many more, across a wide spectrum of genres and titles like Ratnakar, Calendar, Local Kung Fu, Local Utpaat, Bornodi Bhotiai, Goru, Fisaa, Andolito Akax, Kolorob, Neul, Mitryonjoy, Ou etc.

Tata Play’s Chief Commercial and Content Officer, Pallavi Puri, said, “Tata Play has had a long-standing association with ReelDrama through Binge and we are delighted to explore and strengthen this partnership further. Tata Play Asomiya Monoronjan will be showcasing Assam’s best content treasures to the TV audiences thereby paving away for and taking Assamese entertainment to a wider set of audience to relish and enjoy.”

ReelDrama Director, Kuheli Dasgupta, said, “We are excited to be the content partner for Tataplay Asomiya Monoronjan. The objective of ReelDrama is to provide an alternative platform for talented Assamese filmmakers to showcase their craft to a larger section of Assamese- speaking viewers. The association with Tata Play will aid our effort to reach out to a wider audience, not only in Assam but also in the entire country, thereby bringing the content from the Assamese entertainment industry to the mainstream cinema.”

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