idea

Surprises keep advertising alive: Sukesh Nayak on creating ‘Safety Karaoke’ for Google’s DigiKavach

In world of small-term metrics, create advertising with lasting impact: Jacques Séguéla, Lion of St Mark, Cannes 2024

Pop-culture references in ads can only do good when used as a device and not as idea

Vi's Kavita Nair joins Skewb Analytics as Strategic Advisor

Anti-client approach: Motilal Oswal on Amer Jaleel publicly accusing them of copying an idea

Vodafone and Idea brands rebranded as Vi

Brand Idea moots 'networking' as smart solution for better opportunities

Brand Idea gets India dancing in a signature step, #SabKaTimeAaGaya

Vodafone Idea partners with Sun Nxt, widens bouquet of regional content

Idea urges people to be real and responsible on social media