Brand Idea gets India dancing in a signature step, #SabKaTimeAaGaya

Brand Idea has launched a 360-degree media campaign ‘Har recharge pe extra’, targeting all prepaid users. On every recharge, Idea customers will get assured benefits of unlimited calls, cashback and extra data during the offer period.

Triggering a celebratory vibe, the campaign with the tagline #SabKaTimeAagaya shows faces from all walks of life, dancing in a signature step, bringing vibrant energy and connecting everyone. This energy is further accentuated by use of a lively and happy tune with the lyrics, ‘Aagaya Aagaya, Sabka Time Aagaya’.

Sunita Bangard, President, Marketing and National Brand Head, Idea, Vodafone Idea, said, “Extra always delights. With Brand Idea’s Har recharge pe extra promotion, we aim to create delight for all our prepaid customers. We hope that India will dance away to the catchy jingle of #SabkaTimeAagaya with every recharge.”

Hemant Shringy

Hemant Shringy, CCO, BBDO India, said, “It’s the small joys of life that get us going a lot of times — finding a 10 rupee note in your freshly washed and ironed paired of jeans, bumping into an old friend or even a little bit extra with your recharge. ‘Sabka time aa gaya’ captures that moment of joy in our everyday lives and has an infectious quality to it.”

The TVC is directed by, Satyajeet Kadam, who has been the brain behind many famous brand campaigns and advertisements.

The 360-degree campaign has been developed by BBDO India.  The high-decibel TV campaign will also have a robust digital, radio, OOH and social media leg.

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider with over 422 million customers.

The TVC:

Credits:

Client: Brand Idea

Creative agency: BBDO India          

Production House: Table Films          

Director of the film: Satyajeet Kadam

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