Vi's Kavita Nair joins Skewb Analytics as Strategic Advisor

Skewb Analytics, the AI-powered marketing analytics start-up, has announced the appointment of Kavita Nair as its Strategic Advisor.

Nair will work closely with the leadership team to provide guidance on product enhancements, go-to-market strategy and organisational growth.

Founded in 2022 by Sandeep Pandey, Snigdha Gupta and Shubham Chhajed), Skewb Analytics aims to revolutionise marketing analytics with SaaS-based services and agile methodologies.

As Skewb Analytics sets eye to be a $100 million company by 2027, Nair’s experience in building organisations will be harnessed to add value to the company.

With 25+ years of experience, Nair possesses an entrepreneurial leadership style, a talent for profit and loss management, and a record of building brands.

Prior to joining Skewb Analytics, she was the Chief Digital Transformation and Brand Officer of Vodafone Idea. She was the chief architect of the Vi brand, which emerged from the integration of two popular brands – Vodafone and Idea.  

Nair led multiple brand transformations and built brands such as Orange, Hutch and Vodafone. She was the co-creator behind the pug and Zoozoos that won several accolades.

Nair said, “It has been my passion to measure and decode marketing effectiveness to help companies drive growth and operational excellence. The Skewb product is unique and world class, and it brings real-time analytics across mediums for decision makers. I believe in the team and the product, and I’m excited to be a part of the company’s growth journey”.

Sandeep Pandey, CEO and Co-founder, Skewb Analytics, said, “We are delighted to have Kavita at Skewb Analytics as the Strategic Advisor. Her rich experience in setting direction and defining roadmaps, capitalising on new business opportunities, and building high-performance teams will help us empower Indian businesses to attain real-time marketing excellence. As we work towards becoming a $100 million company by 2027, we are confident that Kavita’s guidance will be instrumental in our growth journey.”

Nair currently divides her time being a Board Member, running her own strategic advisory practice specialising in growth strategies for start-ups, and mentoring young women to unleash their potential in the world of business. She serves as an Independent Director on the Board of Blue Dart Express as well as a member of the Angel investing Platform, Inflection Point Ventures. 

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