first party data
Is credit dependency of ad agencies turning craft into cash-driven business?
Saving pennies, wasting pounds: Rajiv Dingra tells brands to ditch credit reselling agencies
Dentsu’s 'Martech Landscape in India' report breaks down India’s Martech ecosystem
Nielsen gets MRC approval for first-party streaming data integration
Amazon Ads introduces new advertising capabilities at unBoxed 2024
In-depth: Why Indian advertisers aren't daunted by Google's third-party cookie phaseout
Digital marketing trends for 2024 as marketers lose third-party cookies
Unilever India appoints Gayatri Makhijani Ray as Head- Digital Hub