first party data

The Trade Desk launches Galileo - a new approach for activating advertiser data

The Trade Desk launches Galileo - a new approach for activating advertiser data

By BestMediaInfo Bureau

Jan 10, 2023 15:06 IST logo

2 Min read

DOOH and CTVs might grow by 5X and 2X, respectively, in 2023: Siddharth Dabhade of MiQ

DOOH and CTVs might grow by 5X and 2X, respectively, in 2023: Siddharth Dabhade of MiQ

By Shreya Negi

Dec 20, 2022 09:22 IST logo

7 Min read

How HT Media is utilising first-party data to help its advertisers

How HT Media is utilising first-party data to help its advertisers

By BestMediaInfo Bureau

Nov 17, 2022 10:04 IST logo

2 Min read

What traditional brands are doing to amp up their first-party data for targeting in a cookieless world

What traditional brands are doing to amp up their first-party data for targeting in a cookieless world

By BestMediaInfo Bureau

May 30, 2022 04:32 IST logo

4 Min read

How first-party data is a valuable asset that organisations should invest in and what does the future hold?

How first-party data is a valuable asset that organisations should invest in and what does the future hold?

By BestMediaInfo Bureau

May 20, 2022 12:28 IST logo

3 Min read

ITC executes 83% of campaigns using first-party data

ITC executes 83% of campaigns using first-party data

By BestMediaInfo Bureau

May 19, 2022 12:08 IST logo

2 Min read

Samsung Ads India enhances first-party data capabilities with ACR enablement

Samsung Ads India enhances first-party data capabilities with ACR enablement

By BestMediaInfo Bureau

Apr 28, 2022 04:06 IST logo

2 Min read