first party data

Cookie Apocalypse: Google to begin the much talked about third-party cookie phaseout for 1% Chrome Users today

Brands must consider news genre for performance marketing: SoCheers' Siddharth Devnani

Unilever India appoints Gayatri Makhijani Ray as Head- Digital Hub

Goafest 2023: Data is a double-edged sword, say marketing professionals

How important is conversational insights-first strategy for business growth

The Trade Desk launches first-party data playbook for marketers

The Trade Desk launches Galileo - a new approach for activating advertiser data

DOOH and CTVs might grow by 5X and 2X, respectively, in 2023: Siddharth Dabhade of MiQ

How HT Media is utilising first-party data to help its advertisers

What traditional brands are doing to amp up their first-party data for targeting in a cookieless world