DoubleVerify
Can attention measurement prove its worth or slip into vanity status?
IAS, DoubleVerify roll out separate attention metrics for Snapchat
DoubleVerify detects ShadowBot scheme spoofing 35 million mobile devices
DoubleVerify and IWF partner to combat spread of Child Sexual Abuse Material online
DoubleVerify challenges Adalytics findings, reaffirms accuracy of GIVT detection
GenAI fuels rise of fraudulent 'AI Slop' sites, threatening digital ad spend
AI crawlers and scrapers contribute to 86% increase in general invalid traffic in 2024