CTV growth
Comscore to launch YouTube CTV measurement in India by the end of 2025
Comscore partners with IAMAI for CTV study to deliver industry-wide insights
BARC India set to deploy premium panels with capability to measure CTV
As CTV surpasses DTH or Cable TV, advertisers focus on its measurement
DOOH and CTVs might grow by 5X and 2X, respectively, in 2023: Siddharth Dabhade of MiQ