brands

Brands are queuing up for Barbie – a short-term fad?

Ad budgets, in-game ads to take a hit: Online gaming brands on 28% GST

ICC World Cup ad rates touch all-time high; Disney Star set to make up for IPL shortfall

Brands underestimating consumers between 50-70 age group are missing out on multi-trillion-dollar market: BCG

JioCinema takes fresh guard for another digital powerplay with India's Tour of West Indies

From stumps to brands: A look at MS Dhoni's brand endorsement journey as he turns 42

In-depth: Will “Threads” be a refuge for brands unhappy with Twitter?

Shoppers envision 64% of their purchases will be online in 10 years: Wunderman Thompson report

Why do brands hide during disasters?

65% consumers tired of brands purpose-washing; don't care if 73% brands disappear: Havas study