Disney Star onboards 18 sponsors for Asia Cup 2023

As the Asia Cup 2023 approaches, Disney Star - the official broadcaster has onboarded a total of 18 sponsors for the upcoming tournament across Star Sports Network and Disney+ Hotstar.

The Asia Cup 2023 is set to take place from August 30 to September 17 and the tournament will be broadcast live on Star Sports Network and Disney+ Hotstar.

According to Disney Star, the sponsors include brands such as Charged by Thums Up, Nerolac Paint+, Glow and Lovely from HUL, Surf Excel, Jindal Panther, BPCL, My11Circle, Samsung Galaxy Z Flip5, Amul, Maruti, Berger, McEnroe, Thums Up, Amazon Pay, MRF, Policy Bazaar, Tira from Reliance Retail and ICICI PRU MF.

Ajit Varghese, Head of Network - Ad Sales, Disney Star, said, "Cricket fever is at an all-time high as sports fans across India wait in anticipation to watch the ‘Men In Blue’ in action at the upcoming Asia Cup 2023. Brands across categories are equally excited and have come forward to collaborate with Star Sports Network and Disney+ Hotstar to further their business objectives and get closer to millions of fans.”

“We are thrilled with the positive response received for the Asia Cup and are looking forward to delivering an unmatched cricketing experience across both TV and Digital," he added.

The collaboration with these prestigious sponsors underscores the network's dedication to delivering an exciting and immersive tournament for cricket fans, according to Disney Star.

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