brands

Ad spends during festive, sporting season to increase by 15% this year

Ad tech company Infomo Global onboards Manoj Kohli as Chief Mentor

Key ingredients of well-crafted advertiser-media agency agreements

As Asia Cup, World Cup goes free on mobile, Hotstar plays on volume; slashes mobile ad rates

Talented.Agency launches new agency 'The New Thing'

Interactive Avenues uses AI-generated creatives to help brands jump on 'Barbenheimer' bandwagon

Why Barbenheimer is a wake-up call for all brands

53% of consumers perceive ad targeting as intrusive: WARC

TV is the place to be as Asia Cup 2023 brings early festivities for brands

Brands and content creators think differently about Threads' future