JioSaavn for Brands unveils playbook to assist brands with digital audio advertising

JioSaavn for Brands has launched Sounds of Celebrations– a guide for brands to create relevant and engaging digital audio advertising strategies this festive season.

With audiences and marketers gearing up alike to celebrate the festive season and catch the World Cup fever, this guide is an essential tool for brands to fine-tune their marketing messages to make meaningful connections, said JioSaavn for Brands.

Sounds of Celebrations sheds light on a plethora of audience behaviors ranging from how they intend to celebrate this season and who with; to how much budget they are planning and where they intend to spend it.

While fashion accessories and home electronics were voted to be on top of the list, food, smartphones and automobiles followed them closely. 

The playbook revealed how 36.8% of its 100 Mn+ users were eagerly anticipating shopping for this season, leading it to be the ideal time for brands to reach out to them.

The report findings reveal that 53.8% of listeners consider music an essential part of celebrations. 35% of listeners look forward to spending on fashion accessories, followed by 31% opting to spend on home electronics.

Additionally, the playbook shares ideas in the form of case studies that can inspire brands to reach out to JioSaavn’s audience in the most effective manner, using their various ad formats that can target the wide and varied demographic that falls within our audience base. Brands can browse through and compare the best format for their needs and also have an insight into expected results from their engagement.

This playbook is an insightful in-road to how brands stand to reach millions of new and existing users by integrating non-intrusively into the digital audio ecosystem.

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