World Cup

Women’s World Cup final hit 185 mn on JioHotstar, on par with Men’s T20 World Cup 2024

Women cricketers close brand value gap with men as endorsement earnings rise 30–50% post World Cup

How brands turned India’s World Cup win into a marketing moment

How Surf Excel turned a cricket stain into a clean World Cup marketing win

India’s women cricketers have arrived, and so has the money

International Masters League onboards nine sponsors

Kho Kho World Cup secures Rs 40 crore in brand sponsorships, more deals expected

Promodome Communications wins advertising & digital strategy for Kho Kho World Cup

JioCinema and Sports18 to bring back T20 World Cup memories—Nov 8 onwards

Virat Kohli cheers for ‘Naya Sher’ Smriti Mandhana in Royal Challenge Packaged Drinking Water video