brand
What do legacy brands have that D2C brands don’t? Kantar’s Soumya Mohanty explains
Why marketers are selling creativity as risk management to the C-Suite
From billboards to boss levels: Brand integration in the gaming world
With Iran-Israel conflict easing, Indian adex poised for positive momentum
IPL 2025 is India’s most monetised sporting event ever: JioStar’s Sanjog Gupta
Unilever acquires US brand Dr. Squatch, citing ‘clever engagement strategies’