brand

This festive season, AI-powered ad fraud is set to hit harder than ever

DV’s India clients see 3% year-on-year drop in brand suitability violations

Rashmika Mandanna launches fragrance label ‘Dear Diary’

Shah Rukh Khan adds the ‘Wow’ to Sunfeast’s Wowzers

HP India appoints Ayushmann Khurrana as brand face

Kyunki leads JioStar’s cross-screen strategy as brands demand unified reach

Once upon a marketeer

What do legacy brands have that D2C brands don’t? Kantar’s Soumya Mohanty explains

Sharvari joins Nykaa as brand icon

Why marketers are selling creativity as risk management to the C-Suite