Asia Cup
Subdued festivities coinciding with World Cup for news channels; radio sees upswing
When rains disrupt matches, 'MG plan' gets activated for advertisers
Disney+ Hotstar drops new promo offering Asia Cup, World Cup matches 'free on mobile'
Star Sports' Asia Cup 2023 ad film celebrates passion of cricket fans
Ad spends during festive, sporting season to increase by 15% this year