DD Sports becomes DD Sports HD

DD Sports is DD Sports HD now.

Prasar Bharati has added one more channel to its bouquet with DD Sports HD Channel.

DD Sports HD is starting with the telecast of ongoing Asia Cup cricket matches.

This not only fulfils a long-standing demand of sports lovers across the country, but is another decisive step forward to make the entire DD Network relevant to the changing times, as per the company statement.

“DD Sports HD will now become the preferred choice of the sports lovers. They will be able to see the telecast of the major international sporting events in High-Definition transmission. In the coming months DD Sports intends to come up with more fresh content with a more consistent and robust publicity plan,” said the press release.

The channel has also tied up with leading sports players like NBA, PGTA amongst others to bring in fresh content in the channel, the statement added.

In the coming months many content synergy tie ups are lined up which will position DD Sports as one of the leading channels in the sports genre, the statement further added.

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