agencies

Ad tech firms cash in on IPL, eye 20-30% annual revenue

In-house or outsource? The marketing tug-of-war explained

Publicis Groupe’s creative mashup: Will the new Leo live up to the legacy?

Only 28% of agencies expect marketing budget growth in 2025, vs 46% of brands: Survey

The cyclical crunch in creative agencies: understanding the recurring challenges

SC to hear ‘self-declaration mandate for advertisers’ matter on July 9

DO: Where karma meets creativity and technology

Navigating Privacy Sandbox: Insights into future of digital advertising

Cost and creative readiness stand out as primary hurdles in CTV advertising space

In-depth: Why Indian advertisers aren't daunted by Google's third-party cookie phaseout