agencies
CTV adoption rises, but agencies struggle with control, overlap and consistency
Exclusive: Cross-media focus, diversified funding at heart of IRS 2.0, says Vikram Sakhuja
Agencies juggle brand pitches and campaign planning this festive season
Govt acknowledges TRP-led sensationalism, backs reforms for fair competition
What’s driving the fresh surge of agencies in OOH advertising in 2025?
/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)
/bmi/media/media_files/2026/01/13/cover-hoax-pitches-2026-01-13-09-23-31.jpg)
/bmi/media/media_files/2025/11/18/delhi-metro-2025-11-18-09-40-23.png)
/bmi/media/media_files/2026/01/06/amitesh-rao-2026-01-06-10-50-04.jpg)
/bmi/media/media_files/2026/01/07/ctv-image-2026-01-07-09-55-10.jpg)
/bmi/media/media_files/2025/12/17/brands-are-taking-creative-control-back-2025-12-17-10-13-03.jpg)
/bmi/media/media_files/2024/10/22/7mCwPdpWC6Rrhvkg7bSK.png)
/bmi/media/media_files/2025/08/29/juggling-2025-08-29-09-29-26.jpg)
/bmi/media/media_files/2025/08/20/l-murugan-2025-08-20-14-59-57.jpg)
/bmi/media/media_files/2025/08/18/srinivasan-k-swamy-2025-08-18-14-03-06.jpeg)
/bmi/media/media_files/2024/12/27/mnmjDFflWHHv1EG6vEXT.jpg)