agencies

Exclusive: Cross-media focus, diversified funding at heart of IRS 2.0, says Vikram Sakhuja

Agencies juggle brand pitches and campaign planning this festive season

Govt acknowledges TRP-led sensationalism, backs reforms for fair competition

AAAI will guide the industry, not police it, says President Srinivasan K Swamy

What’s driving the fresh surge of agencies in OOH advertising in 2025?

Ad tech firms cash in on IPL, eye 20-30% annual revenue

In-house or outsource? The marketing tug-of-war explained

Publicis Groupe’s creative mashup: Will the new Leo live up to the legacy?

Only 28% of agencies expect marketing budget growth in 2025, vs 46% of brands: Survey

The cyclical crunch in creative agencies: understanding the recurring challenges