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BARC’s shift to weekly unrolled ratings: What it means for news genre

IPL 18 attracts 105+ advertisers and 190+ brands despite flat ad volume growth: TAM

Top advertisers push back against Elon Musk’s claims of coordinated boycott on X

IPL ad volume spikes 6%; Parle biscuits crunch the top spot

Balancing tradition and digital, bridging generational gaps crucial for advertisers: Nielsen

Laughter Chefs defies the soft ad market: Alok Jain

Quora partners with Bombora to provide B2B audiences, ABM targeting to advertisers

Meta rolls out AI-driven tools to enhance ad campaign performance

Ad industry pins hope on union budget 2025 to spark consumption surge

IAS introduces Meta pre-bid solution with content-level block lists