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Meta rolls out AI-driven tools to enhance ad campaign performance

Ad industry pins hope on union budget 2025 to spark consumption surge

IAS introduces Meta pre-bid solution with content-level block lists

Google unveils confidential matching for advertisers

‘X’s lifeline users, not ads – keep them hooked, ad dollars will follow’

73% consumers express mistrust towards ads: LocalCircles survey

‘Advertisers to be fully liable for accidents’: BMC’s draft policy for outdoor ads

Elon Musk’s X sues advertisers, initiates ‘massive advertiser boycott’

Google abandons plan to remove cookies from Chrome

Meta’s Reels overlay ads available to select advertisers