Marketing

Govt launches AI-powered helpline and e-comm safety measures to enhance consumer protection

Dabur moves Delhi HC over Patanjali's allegedly disparaging Chyawanprash ads

Influencers drive word-of-mouth buzz for Lay's: Pepsico India Marketing Director Saumya Rathor

Muthoot Pappachan Group’s fourth-generation leaders join the board

Asian Paints collaborates with The Quick Style to introduce its sonic identity

Parle Biscuits spends Rs 442.81 crore on advertising in FY24

Nissan, Honda to merge operations to be world’s 3rd-largest automaker

Wipro appoints Ranjita Ghosh as the Global Chief Marketing Officer

Shreyas Media secures exclusive advertising rights for Maha Kumbh

Govt to roll out 3 apps to combat unfair digital marketplace practices