Marketing

From 'Nothing Official' to 'Anytime': How Pepsi keeps trolling Coca-Cola for decades

Bain and Company appoints Shyam Unnikrishnan as Managing Partner for India

Journey of dreams: Adani showcases ports as pathways to prosperity

Chivas Regal onboards Formula 1 driver Charles Leclerc as global brand ambassador

Horoscopes, hashtags and high engagement: India's astro apps shine on social media

Cola war reloaded: Pepsi takes a jab at Coke’s ‘Half Time’ campaign

Malaika Arora onboarded as brand ambassador for Skinnovation’s Wonder

iD Fresh forays into Rs 5,000 crore ready-to-heat market with Sambar

Hair wellness brand Fable & Mane onboards Kareena Kapoor Khan as brand ambassador

Prada nearing $1.6 billion worth Versace acquisition: Reports