Marketing

PepsiCo positions India as top market, eyes 2X revenue in five years

Unilever CEO ‘very bullish’ on India; Quick commerce to be one of the primary drivers

Nielsen inaugurates new offices in Mumbai and Bengaluru

ICC signs 2-year deal with Unilever’s Rexona, Dove to boost women’s cricket

Haier India aims 2X revenue in 3-4 years; eyes premium and mass markets

O Hi onboards Kartik Aaryan as brand ambassador

ad:tech and IAA unveil inaugural martech 'Honours Awards'

Brands ride the "Anytime" wave following Pepsi’s masterclass in marketing

Marketing wars heat up as Pepsi’s play leaves netizens buzzing

AI, automation, and influencers: How HUL is reshaping marketing for the digital age