IRS 2017

Commentary: Rethink the AIR, else meet the fate of print in West

Total readership better metric than AIR, says Rishi Darda of Lokmat

Should IRS include title-level digital readership numbers?

IRS 2017: HT rebuts TOI's accusations; releases fresh set of data

IRS 2017: TOI cries foul over HT's leadership claim in Mumbai+Delhi NCR

IRS 2017: Will AIR in current form help or hurt newspapers' ad rates?

IRS 2017: TOI claims to dislodge traditional leaders of Kolkata and Chennai

Robust growth in magazine readership will bring more advertising to the segment, says Aroon Purie

IRS 2017: Is it time to do away with AIR on basis of yesterday's recall?

IRS 2017: HT leads Delhi and Delhi-NCR; TOI dominates Mumbai