IRS 2017: TOI claims to dislodge traditional leaders of Kolkata and Chennai

The Times of India has claimed to have conquered traditional markets like Kolkata and Chennai markets by displacing The Telegraph and The Hindu from the top, respectively. Quoting the average readership issue numbers in its advertisement, the daily has claimed leadership in six out of eight top metros.

According to TOI, its AIR for the main edition is at 4.76 million, while Hindustan Times and The Hindu, which stand at Nos. 2 and 3, were at a combined readership of 4.23 million.

TOI has remained on top in Mumbai with an AIR of 10.5 lakh against Mumbai Mirror (5.9 lakh) and Hindustan Times (7.5 lakh).

In Chennai, the publication has become the new No. 1, displacing The Hindu (2.5 lakh) by scoring an AIR of 2.7 lakh.

In Kolkata market, it has displaced The Telegraph (3.8 lakh), by scoring 3.33 lakh AIR.

However, TOI said it is at No. 2 in Delhi, second to Hindustan Times that garnered 11.4 lakh AIR against TOI’s AIR of 8.9 lakh.

In Hyderabad too, the daily is at No. 2 with Deccan Chronicle leading with 2 lakh, against TOI’s 1.2 lakh AIR.

In the other markets, the daily has maintained leadership. In Ahmedabad, TOI garnered 0.6 lakh AIR with no No. 2. Similarly in Pune too, the publication has no competitor with an AIR of 1.4 lakh.

Lastly, in Bengaluru, the publication garnered an AIR of 3.7 lakh. The two close competitors in the city were The Hindu and Bangalore Mirror with an AIR of 1.1 lakh each.

TOI’s English business daily The Economic Times has claimed its leadership in the pink papers. ET has garnered an average issue readership (AIR) of 882,000. The second and third rank financial newspapers were Mint (239,000) and Hindu Business Line (148,000), while Business Standard (107,000) was the fourth.

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