OTT

IPL 2025 playoffs ad inventory sold out as brands scramble for last-minute slots

Comscore to launch YouTube CTV measurement in India by the end of 2025

Integral Ad Science flags rising ad fraud, highlights role of optimisation

Adidas vs Puma family feud to get TV adaptation

65% of IPL fans want new winner this year, RCB favourite: Survey

Interactive, digital-first ads key to success on Prime Video’s ad-supported tier, say experts

Why ad frequency fatigue still plagues digital advertising, despite all the tech

Kiran Mani, Vivek Malhotra among “all-alpha-male” IAMAI governing council members

BCCI confirms IPL restart from May 17, final slated for June 3

With IPL set to resume this week, advertisers eye a blockbuster RoI