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Marketing
MX Player rides on marketing strategy to register 75 million daily active users
MX Player rides on marketing strategy to register 75 million daily active users
Anchor becomes ‘Panasonic Life Solutions India’, sets big growth and expansion targets by 2021
Anchor becomes ‘Panasonic Life Solutions India’, sets big growth and expansion targets by 2021
Clutter-breaking ads, consumer-centric approach helped us stay relevant, says Rohit Kapoor of Perfetti Van Melle
Clutter-breaking ads, consumer-centric approach helped us stay relevant, says Rohit Kapoor of Perfetti Van Melle
Anytime Fitness to take influencer marketing route to expand base in India
Anytime Fitness to take influencer marketing route to expand base in India
Premium pet brand Unikorn rebrands itself as Petpal
Premium pet brand Unikorn rebrands itself as Petpal
Oppo awards ICC World Cup campaign mandate to ITW Playworx
Oppo awards ICC World Cup campaign mandate to ITW Playworx
Emami ropes in Varun Dhawan to endorse Navratna Cool
Emami ropes in Varun Dhawan to endorse Navratna Cool
Amit Tolani is Ceat’s Vice-President, Marketing
Amit Tolani is Ceat’s Vice-President, Marketing
Sponsorship of non-cricket leagues sees massive slump but cricket grows at 34%: ESP Properties Study
Sponsorship of non-cricket leagues sees massive slump but cricket grows at 34%: ESP Properties Study
Kawal Shoor, Siddhant Lahiri among the first set of jury for Warc Prize for Asian Strategy 2019
Kawal Shoor, Siddhant Lahiri among the first set of jury for Warc Prize for Asian Strategy 2019
Elara Technologies acquires FastFox.com, enters online-to-offline home rentals market
Elara Technologies acquires FastFox.com, enters online-to-offline home rentals market
How Bollywood’s legendary villain late Amrish Puri became the campaign face for Beardo’s debut in perfume category
How Bollywood’s legendary villain late Amrish Puri became the campaign face for Beardo’s debut in perfume category
Havaianas to set foot in India, will invest over $20 mn in next five years
Havaianas to set foot in India, will invest over $20 mn in next five years
Fabindia is style partner of Maruti Suzuki Cricket Live on Star Sports
Fabindia is style partner of Maruti Suzuki Cricket Live on Star Sports
HSIL Limited hires Sanjay Kalra as President of its bath products business
HSIL Limited hires Sanjay Kalra as President of its bath products business
Brands that hit novel ideas for IPL 2019
Brands that hit novel ideas for IPL 2019
Sportswear brand Under Armour launches in India
Sportswear brand Under Armour launches in India
Amul enters Rs 1,100-crore packaged juices segment with ‘Amul Tru’
Amul enters Rs 1,100-crore packaged juices segment with ‘Amul Tru’
OMD strengthens APAC leadership
OMD strengthens APAC leadership
Reliance’s Ajio.com appoints Anita Devraj Mookerjee as Head of Brand Marketing
Reliance’s Ajio.com appoints Anita Devraj Mookerjee as Head of Brand Marketing
Kiara Advani is new brand ambassador of Limca
Kiara Advani is new brand ambassador of Limca
British actor Benedict Cumberbatch is brand ambassador of Morris Garages India
British actor Benedict Cumberbatch is brand ambassador of Morris Garages India
How adidas Originals is capturing audience’s mindspace with experiential marketing
How adidas Originals is capturing audience’s mindspace with experiential marketing
Puma to spend 90% of marketing budget on digital, aims to grow sales by 25%
Puma to spend 90% of marketing budget on digital, aims to grow sales by 25%
Wacoal to invest around Rs 100 crore over next three years in India
Wacoal to invest around Rs 100 crore over next three years in India