Shreya Negi

Amidst festive season line-up, online real money gaming companies peg hope on govt regulations for sustenance

What made DaMENSCH choose the comic route for their 'ad-in-an-ad' innerwear campaign?

Quaker has forayed into ready-to-eat segment with Oats Muesli to target time-crunched millennials: Sonam Bikram Vij

GenZ and millennials are stiffening competition among pet-care brands

Creative usage of QR codes in ads or just following the trends- What are Indian brands up to?

In-depth: Do brand leaders need to be wary of sharing their opinion in public?

Pre-buzz campaigns might be the new normal, but do they deliver?

Celebrities turning investors for new-age brands: The pros, the cons, and is the trend long-lasting?

Devika Bulchandani is blessed with a nuanced business and creative sense

How are marketers tackling the festive season work pressure