Shreya Negi

Why brands are holding back on Twitter advertising post-takeover by Elon Musk

Women's IPL 2023: Brands want entry cost barrier to be set low for ensuring maximum participation

Is it too soon for brands to put their 'spooky' hats on and celebrate Halloween culture in India?

In-depth: Brands allocating budgets judiciously after muted growth in H1 adex

Pepperfry intends to be a one-stop shop for all things pet, says Hussaine Kesury on the brand's foray in pet-care

India's ad-ex growth for 2022 shall not surpass single-digit: Shashi Sinha of IPG Mediabrands

Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts

In-depth: Brands are winning the war for ownership of ideas, but ad agencies want a change

In-depth: Are K-Pop collaborations really going to be the next big thing for brands?

We allocated nearly 65% of ad spends on digital for #GreatInspiresGreat campaign: Megha Agarwal of WeWork India