Shreya Negi

In-depth: Creatively dry – Why does OOH lack the oomph factor?

Sports stars overtaking B-town celebs to become brands' choice for endorsements

In-depth: Nostalgia, nationalism, or price, how Campa will help Reliance's entry into FMCG space

In-depth: Why has Metaverse suddenly become automobile marketers' favourite playground

Govt intervention necessary for digital news players to get fair ad revenue share from Google, say experts

Brands and customers love online shopping, but offline stores haven't lost their edge

ReBid to help marketers get a bird's eye view of data and analytics across platforms: Ashish Bhasin of RD&X Network

From fighting valiantly for India's freedom to battling in a fragmented media landscape today, the unstoppable Print will thrive

Audience rejects content which is produced only for provocation or titillation, says Applause Entertainment's Sameer Nair

Lay's Gourmet aims to capture the premium end of the consumer segment, says PepsiCo's Shailja Joshi