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Nisha Qureshi

In-depth: What is killing creativity in radio advertising?In-depth
In-depth: What is killing creativity in radio advertising?
By Nisha Qureshi
logoMay 16, 2022 04:41 ISTlogo 3 Min read
We intend to add another 5% market share to Manforce in the upcoming years, says Joy Chatterjee of Mankind PharmaMarketing
We intend to add another 5% market share to Manforce in the upcoming years, says Joy Chatterjee of Mankind Pharma
By Nisha Qureshi
logoMay 11, 2022 04:05 ISTlogo 4 Min read
Delayed payments add to the woes of news publishersPrint
Delayed payments add to the woes of news publishers
By Nisha Qureshi
logoMay 02, 2022 04:27 ISTlogo 4 Min read
Owed it to the industry to bring back some quality, authenticity, transparency of global standards: Rana Barua & Partha Sinha on Abby Awards 2022Advertising
Owed it to the industry to bring back some quality, authenticity, transparency of global standards: Rana Barua & Partha Sinha on Abby Awards 2022
By Nisha Qureshi
logoApr 27, 2022 03:20 ISTlogo 2 Min read
Ad rate hike won't impact the ad inventory inflow of newspapers, say advertisers Print
Ad rate hike won't impact the ad inventory inflow of newspapers, say advertisers
By Nisha Qureshi
logoApr 21, 2022 09:52 ISTlogo 4 Min read
Kids' TV genre-expanding but yet to command respectable advertising rates, says Leena Lele Dutta of Sony YayTelevision
Kids' TV genre-expanding but yet to command respectable advertising rates, says Leena Lele Dutta of Sony Yay
By Nisha Qureshi
logoApr 18, 2022 09:33 ISTlogo 3 Min read
What went behind Scarecrow M&C Saatchi's campaign for Reliance Jewel's 'Rannkaar' project Marketing
What went behind Scarecrow M&C Saatchi's campaign for Reliance Jewel's 'Rannkaar' project
By Nisha Qureshi
logoApr 18, 2022 08:46 ISTlogo 3 Min read
We must stop using broadcast techniques for OTT: Divya Dixit of AltBalaji OTT
We must stop using broadcast techniques for OTT: Divya Dixit of AltBalaji
By Nisha Qureshi
logoApr 14, 2022 09:08 ISTlogo 3 Min read
Brands expect better ROI from IPL this seasonAdvertising
Brands expect better ROI from IPL this season
By Nisha Qureshi
logoApr 13, 2022 09:02 ISTlogo 4 Min read
Gender pay disparity is a reality but are brands acknowledging it when it comes to their endorsers? Advertising
Gender pay disparity is a reality but are brands acknowledging it when it comes to their endorsers?
By Nisha Qureshi
logoApr 07, 2022 09:11 ISTlogo 5 Min read
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