Nisha Qureshi

“No need,” says Discovery's Issac John on a common digital measurement system

Huge spike in consumption during lockdown made OTT players focus on tech aspect, says Vinit Mehta of Brightcove

Big FM forays into online web radio space with 'BRO'

How Dollar managed to communicate its new identity amid Covid crisis

ebay targets cross-border trade with local sellers in India

How can brands leverage from Twitter's new features

How India's radio industry is fighting a tough survival battle

How Chinese brands pulling back ads will affect Indian advertising industry

It is imperative for businesses to enhance their Direct to Customer (D2C) channel, says Shailja Joshi of Lay's

Digital screen is new currency for experiential, says Ranjit Raina of Geometry Encompass