Benita Chacko

Vedix aims to become Rs 500-crore brand, to spend over 30% of revenue on marketing

Working professionals need courses designed and delivered by domain experts to upskill: Anand Chakravarthy

INS urges BIS to update domestic newsprint specifications as per global standards

INS to urge government to increase print media ad spends

Kids' genre on TV will continue to grow, OTT unlikely to dent revenues: Sony's Leena Lele Dutta

As podcasts grow beyond English-speaking metro listeners, brands target niche regional audiences

Brands bank big on Indian-language digital content, look beyond English-speaking audience

How Google Showcase has changed things for publishers in two months since launch

Thums Up evolves from reel-world to real-world heroism with its Olympics campaign

Broadcast industry fears amended Cable TV Rules may lead to censorship