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Benita Chacko

Vedix aims to become Rs 500-crore brand, to spend over 30% of revenue on marketing Marketing
Vedix aims to become Rs 500-crore brand, to spend over 30% of revenue on marketing
By Benita Chacko
logoAug 05, 2021 09:20 IST logo 6 Min read
Working professionals need courses designed and delivered by domain experts to upskill: Anand Chakravarthy Advertising
Working professionals need courses designed and delivered by domain experts to upskill: Anand Chakravarthy
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logoJul 30, 2021 10:22 IST logo 5 Min read
INS urges BIS to update domestic newsprint specifications as per global standards Print
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logoJul 30, 2021 09:10 IST logo 2 Min read
INS to urge government to increase print media ad spends Print
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logoJul 29, 2021 09:15 IST logo 2 Min read
Kids' genre on TV will continue to grow, OTT unlikely to dent revenues: Sony's Leena Lele Dutta OTT
Kids' genre on TV will continue to grow, OTT unlikely to dent revenues: Sony's Leena Lele Dutta
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logoJul 26, 2021 09:11 IST logo 5 Min read
As podcasts grow beyond English-speaking metro listeners, brands target niche regional audiences Digital
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logoJul 21, 2021 09:58 IST logo 6 Min read
Brands bank big on Indian-language digital content, look beyond English-speaking audience Digital
Brands bank big on Indian-language digital content, look beyond English-speaking audience
By Benita Chacko
logoJul 19, 2021 10:33 IST logo 9 Min read
How Google Showcase has changed things for publishers in two months since launch Digital
How Google Showcase has changed things for publishers in two months since launch
By Benita Chacko
logoJul 14, 2021 09:55 IST logo 4 Min read
Thums Up evolves from reel-world to real-world heroism with its Olympics campaign Marketing
Thums Up evolves from reel-world to real-world heroism with its Olympics campaign
By Benita Chacko
logoJul 09, 2021 09:25 IST logo 4 Min read
Broadcast industry fears amended Cable TV Rules may lead to censorship Television
Broadcast industry fears amended Cable TV Rules may lead to censorship
By Benita Chacko
logoJul 02, 2021 10:11 IST logo 3 Min read
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