Akansha Srivastava

Akansha has been working with BestMediainfo.com for a decade. She joined the company as a correspondent in 2014 and rose to the Editor role. She also launched India's first B2B content marketing and branded content news platform BuzzInContent.com along with the founder of BestMediaInfo Niraj Sharma 6 years ago. Before BestMediaInfo.com, She had an 11-month stint at Bloomberg TV.

Digital

JioCinema’s mark on Disney+ Hotstar pricing strategy for T20 World Cup

By Akansha Srivastava

May 02, 2024 11:16 IST logo

2 Min read

Television

Fox Sports’ Mike Davies discusses delivering a more personalised sports viewing experience

By Akansha Srivastava

May 02, 2024 11:13 IST logo

2 Min read

In-depth

In-depth: Are brands losing empathy in pursuits of being ‘always on’?

By Akansha Srivastava

Apr 30, 2024 11:28 IST logo

4 Min read

Interviews

Havas India eyes to break into top 5 markets in 5 years: Peter Mears, Global CEO, Havas Media Network

By Akansha Srivastava

Apr 29, 2024 13:37 IST logo

6 Min read

Digital

Advertisers breathe a sigh of relief as third-party cookies ‘live to see another day’

By Akansha Srivastava

Apr 25, 2024 11:07 IST logo

4 Min read

Marketing

Mygate aims to generate over Rs 160 crore from advertising in FY25

By Akansha Srivastava

Apr 24, 2024 14:14 IST logo

4 Min read

Advertising

Need for law to step in, says ASCI as Vimal, Kamla Pasand top advertising charts this IPL

By Akansha Srivastava

Apr 23, 2024 11:20 IST logo

4 Min read

Television

LS polls: How News18 is attracting advertisers with unparalleled reach, TV+digital offering

By Akansha Srivastava

Apr 22, 2024 11:12 IST logo

3 Min read

Marketing

A&M leaders seek formation of guidelines for ethical usage of AI

By Akansha Srivastava

Apr 17, 2024 10:37 IST logo

5 Min read

In-depth

In-depth: Should brands consider adding AI-related clauses to their agency contracts?

By Akansha Srivastava

Apr 16, 2024 19:04 IST logo

4 Min read