Akansha Srivastava

Akansha has been working with BestMediainfo.com for a decade. She joined the company as a correspondent in 2014 and rose to the Editor role. She also launched India's first B2B content marketing and branded content news platform BuzzInContent.com along with the founder of BestMediaInfo Niraj Sharma 6 years ago. Before BestMediaInfo.com, She had an 11-month stint at Bloomberg TV.

Marketing

Brands shouldn’t focus solely on performance marketing at the bottom of the funnel: Hephzibah Pathak

By Akansha Srivastava

Aug 12, 2024 14:32 IST logo

3 Min read

Advertising

News genre leads the way in CTV advertising: Priti Murthy of GroupM Nexus

By Akansha Srivastava

Aug 09, 2024 10:26 IST logo

3 Min read

Television

Laughter Chefs outperforms Kapil Sharma, the only comedy hit of the decade: Viacom18’s Alok Jain

By Akansha Srivastava

Aug 05, 2024 11:24 IST logo

5 Min read

Television

Tata Play drops Sony channels from its packs

By Akansha Srivastava

Aug 01, 2024 19:20 IST logo

2 Min read

Advertising

J&J spin-off Kenvue's Rs 120 crore regional media mandate up for grabs

By Akansha Srivastava

Jul 29, 2024 15:50 IST logo

1 Min read

Advertising

Piramal Pharma calls media pitch for its OTC business

By Akansha Srivastava

Jul 22, 2024 14:49 IST logo

1 Min read

Advertising

Intensifying focus on generative AI in India: Omnicom CTO Paolo Yuvienco

By Akansha Srivastava

Jul 05, 2024 10:57 IST logo

2 Min read

Digital

IAB Tech Lab’s COO on solving addressability and privacy challenges one step at a time

By Akansha Srivastava

Jul 05, 2024 08:54 IST logo

6 Min read

Advertising

Honda two-wheelers’ creative account up for grabs

By Akansha Srivastava

Jul 03, 2024 10:42 IST logo

1 Min read

Shrenik-Gandhi-and-Mitesh-Kothari-shared-with-BestMediaInfo

Advertising

White Rivers Media founders' tips for first-time attendees and entrants at Cannes Lions

By Akansha Srivastava

Jun 26, 2024 11:05 IST logo

3 Min read