Akansha Srivastava

Akansha has been working with BestMediainfo.com for a decade. She joined the company as a correspondent in 2014 and rose to the Editor role. She also launched India's first B2B content marketing and branded content news platform BuzzInContent.com along with the founder of BestMediaInfo Niraj Sharma 6 years ago. Before BestMediaInfo.com, She had an 11-month stint at Bloomberg TV.

Marketing

Did brands cross lines with moment marketing despite Mumbai rains claiming 14 lives?

By Akansha Srivastava

May 14, 2024 10:34 IST logo

2 Min read

Advertising

Jindal Steel, Wieden + Kennedy amicably resolve dispute over "Steel of India" campaign

By Akansha Srivastava

May 14, 2024 09:30 IST logo

2 Min read

Advertising

Kyoorius Creative Awards jury objects to Jindal Steel's "Steel of India” campaign

By Akansha Srivastava

May 13, 2024 11:38 IST logo

3 Min read

Advertising

After Contagious Pioneers win, here's what Ogilvy India CCOs expect at Cannes Lions 2024

By Akansha Srivastava

May 09, 2024 14:05 IST logo

5 Min read

Advertising

Jindal Steel ‘steals’ Wieden + Kennedy’s idea, breaches contract: Delhi HC

By Akansha Srivastava

May 08, 2024 18:33 IST logo

4 Min read

Reliance, Viacom18, Star India, sports revenue, Hotstar, Walt Disney

Television

Reliance deal damaged Disney India business by $2 billion

By Akansha Srivastava

May 08, 2024 10:49 IST logo

2 Min read

Digital

Jagran New Media eyes share in e-retail adex with Khojle.com

By Akansha Srivastava

May 08, 2024 10:44 IST logo

4 Min read

Television

Are Disney Star’s ad rates for T20 World Cup 2024 costly or attractive for advertisers?

By Akansha Srivastava

May 02, 2024 11:16 IST logo

3 Min read

Digital

JioCinema’s mark on Disney+ Hotstar pricing strategy for T20 World Cup

By Akansha Srivastava

May 02, 2024 11:16 IST logo

2 Min read

Television

Fox Sports’ Mike Davies discusses delivering a more personalised sports viewing experience

By Akansha Srivastava

May 02, 2024 11:13 IST logo

2 Min read