Akansha Srivastava

Akansha has been working with BestMediainfo.com for a decade. She joined the company as a correspondent in 2014 and rose to the Editor role. She also launched India's first B2B content marketing and branded content news platform BuzzInContent.com along with the founder of BestMediaInfo Niraj Sharma 6 years ago. Before BestMediaInfo.com, She had an 11-month stint at Bloomberg TV.

Digital

Driven by CTV, PKL and T20 Women’s WC to offer premium audience at scale: Dhruv Dhawan

By Akansha Srivastava

Sep 12, 2024 11:20 IST logo

5 Min read

Television

PKL's scale rivals T20 World Cup, offering unmatched reach this festive season: Kingshuk Mitra

By Akansha Srivastava

Sep 11, 2024 12:22 IST logo

6 Min read

Television

Viacom18 expects a 30-40% rise in revenue from Bigg Boss Season 18

By Akansha Srivastava

Sep 09, 2024 12:00 IST logo

6 Min read

Television

Ad spends on news channels back to normal ahead of festive season

By Akansha Srivastava

Sep 03, 2024 10:06 IST logo

2 Min read

Television

Can Reliance-Disney deal break status quo on Indian adex to GDP ratio?

By Akansha Srivastava

Aug 30, 2024 10:27 IST logo

3 Min read

Marketing

Brands set to sprint with Tata Mumbai Marathon, rush for sponsorship for Rs 5-7 cr

By Akansha Srivastava

Aug 28, 2024 08:42 IST logo

7 Min read

Advertising

Unlike behavioural ads, contextual ads don't need 3rd-party cookies to work their magic: Priti Murthy

By Akansha Srivastava

Aug 19, 2024 10:33 IST logo

3 Min read

Advertising

How Manish Bhatt and Rajiv Rao created ‘The World of Mexican Chilling’ for Cristos

By Akansha Srivastava

Aug 16, 2024 11:35 IST logo

8 Min read

Marketing

Brands shouldn’t focus solely on performance marketing at the bottom of the funnel: Hephzibah Pathak

By Akansha Srivastava

Aug 12, 2024 14:32 IST logo

3 Min read

Advertising

News genre leads the way in CTV advertising: Priti Murthy of GroupM Nexus

By Akansha Srivastava

Aug 09, 2024 10:26 IST logo

3 Min read