World Cup

World Cup ad spends up 30%; 'dormant' categories return this festive season: Ashwin Padmanabhan

Sprite asks cricket fans to 'Thand Rakh' in new World Cup ad

H2 ad spends largest ever in the company's history in India: Coca-Cola's Arnab Roy

Hotstar breaks record: Fetches 3.5 crore concurrent viewership during India-Pakistan match

Brand ads that resonate from stadium roars to social media cheers in this World Cup

InDrive to double down on OTT, mobile app ads for better targeting and localisation

Ferrero India expands Kinder portfolio, sweetening its bid to increase market share

Lendingkart onboards Tilt Brand Solutions for Cricket World Cup campaign

Oreo pauses World Cup hype in new campaign with MS Dhoni

Brand ads that are scoring big on and off the pitch this Cricket World Cup