Star Sports said that the live broadcast of the ongoing ICC Men’s Cricket World Cup 2023, has been watched by nearly 430 million viewers till the 34th match (All BARC Data for 2+U+R (including DD)).
According to BARC data, the total watch time (consumption) on television for the live broadcast of the tournament has witnessed a 10% (All BARC Data for 2+U+R (including DD)) increase compared to the 2019 edition.
“This growth reflects the unwavering passion and enthusiasm of cricket fans, and the impact of Team India’s strong run through the tournament,” said the sports channel.
Star Sports shared that all India matches have registered peak live concurrency (Peak concurrency is the highest number of viewers during a live match) of more than 50 million viewers with the highest peak concurrency being 80 million (All BARC Data for 2+U+R (including DD)) viewers for the India vs New Zealand match.
Star Sports stated that the Average Time Spent (ATS) per viewer for the tournament has witnessed a significant growth of 18%, emphasising the keen interest in the competition and the deeply engaging coverage of the tournament by Disney Star.
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