ICC Men's Cricket World Cup final match garners 30 cr reach on TV: Disney Star

The highly anticipated final clash between cricket powerhouses India and Australia during the ICC Men's Cricket World Cup became the most-watched event ever on both linear TV and digital streaming.

Disney Star said that the match garnered a total reach of 30 crores on TV.

Disney Star further highlighted that the peak viewership concurrency of the match reached 13 crore on TV (All BARC Data for 2+U+R (including DD)).

It surpassed the previous highest peak concurrency in the tournament with India Vs Pakistan at 7.5 crore and India Vs New Zealand at 8 crore.

Disney Star said, “As per BARC, the tournament crossed a viewership of half a billion viewers for the first time as 518 million (51.8 Crore) TV viewers tuned in for the live broadcast of the marquee tournament being played in India after 12 years. The live TV broadcast for the tournament garnered 422 billion minutes of TV watch time making it the most watched ICC Men’s World Cup in the history of the event.”

The streaming arm of Disney Star broke its own record five times through the tournament to witness a peak concurrency of 5.9 crores for the final. The platform surpassed global streaming records across all formats of cricket at the beginning of the tournament with the peak concurrency of 3.5 crore viewers during the India Vs Pakistan match. This was followed by a streak of record-breaking numbers - 4.3 crore peak concurrent viewers during the India Vs New Zealand match, 4.4 crore peak concurrent viewers during the India Vs South Africa match and most recently, 5.3 crore peak concurrent viewers during the thrilling semifinals between India and New Zealand match. 

K Madhavan, Country Manager and President, Disney Star, said, “We extend our heartfelt gratitude to the International Cricket Council (ICC) and the Board of Control for Cricket in India (BCCI), for their invaluable support, making this tournament an overwhelming success. We would also like to thank the fans, who showered their support throughout the tournament and with their unwavering passion making this historic achievement possible. Disney Star is dedicated to paving the road for sports broadcast in India and it has been extremely encouraging to see growth across both, the linear and digital mediums, thereby increasing the fan base of cricket. This is a testament to the uniqueness of the Indian market where linear and digital continue to grow alongside each other. This successful tournament has set the stage for a promising future in our association with the ICC."

Disney+ Hotstar introduced MaxView—a technological innovation that allowed cricket enthusiasts to experience the game in vertical mode (9X14 portrait view) for the first time in the history of streaming cricket.

Disney Star also provided 11 feeds for ICC Men’s CWC 2023, including coverage in 9 different languages (English, Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu, Kannada, & Malayalam).

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