TV

Eyeing higher growth margins, apparel brands bet big on celebs and occasion wear this festive season

Are advertisers losing interest in Horror Shows on GECs?

'Reliance-Disney deal can be structurally disruptive'

As CTV surpasses DTH or Cable TV, advertisers focus on its measurement

Allocating substantial portion of marketing budget to OTT & influencer marketing: Urban Company's Smit Shukla

Croma unveils 'Festival of Dreams' campaign to celebrate Durga Pujo

HC dismisses plea seeking prohibition of gross anti-tobacco health spots in cinema, TV/OTT

CTV has become the fastest-growing screen for us over past 5 years: YouTube

Star Sports secures Rs 150 cr TV sponsorship deal with PhonePe for ICC Cricket World Cup

Kellogg's launches campaign for its new Chocolate Muesli range with tagline Mmmmuesli