MIB launches transparent empanelment media planning and eBilling system for CBC

The Ministry of Information and Broadcasting has launched the transparent empanelment media planning and eBilling system for Central Bureau of Communications.

CBC provides 360 degree media and communication solutions to ministries, departments, PSUs, and autonomous bodies. 

MIB said, “The new system of CBC is designed to enhance transparency and efficiency in media planning processes, and provide an end-to-end ERP solution for the media industry for doing business in a paperless and faceless environment.”

Key features include:

• Streamlined empanelment process: An online system for empanelment of newspaper, periodicals, TV, Radio and digital media to ensure transparency and efficiency.
• Automated media planning: Enhanced tools and features for online generation of media plans with minimal manual intervention, resulting in drastic reduction in time in preparing the media plan.
• Automated billing: Integration of an eBilling processing system for seamless and transparent bill submission, verification and payment.
• Mobile app: A comprehensive mobile app for partners with tamper proof timestamp and geo tagging functionality for organised monitoring.
• Reliable and intelligent solution: The portal is integrated with latest technology to assist in making real-time analytical reports and enable organisations to take data-driven decisions.
• Promoting ease of doing business: The online transparent system ensures faster empanelment, hassle-free business environment, automated compliance and swifter payment thereby significantly increasing the ease of doing business.
• Dedicated IVR helpdesk for quick issue resolution: CBC has established a dedicated IVR support team stationed at CBC with dedicated helpline numbers to provide quick query and issue resolution services for clients and partners.

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