Media Planning

CTV adoption rises, but agencies struggle with control, overlap and consistency

Madison Media launches MbrAIn, introduces GPS to power ‘Madison 3.0’ shift

Why the loudest brands are losing, and the ‘listeners’ are winning

49 per cent of incremental CTV viewers come from rural markets: Kantar

LG Ad Solutions introduces Agentiv, an AI platform for advertising operations

As UPI evolves, marketers see the next frontier for conversion advertising

DangleAds Technologies appoints Gaurav Bhattacharya as VP - Sales & Strategy

Digital ShoutOuts rolls out AI-driven media planning platform ‘Audience Base’

SW Network bags digital, social, and growth marketing duties for Fujifilm’s instax

dentsu X India to handle integrated media mandate for Okaya Power