Media Planning

49 per cent of incremental CTV viewers come from rural markets: Kantar

LG Ad Solutions introduces Agentiv, an AI platform for advertising operations

As UPI evolves, marketers see the next frontier for conversion advertising

DangleAds Technologies appoints Gaurav Bhattacharya as VP - Sales & Strategy

Digital ShoutOuts rolls out AI-driven media planning platform ‘Audience Base’

SW Network bags digital, social, and growth marketing duties for Fujifilm’s instax

dentsu X India to handle integrated media mandate for Okaya Power

Parle Candy Culture onboards Experience Commerce as official digital partner

MIB launches transparent empanelment media planning and eBilling system for CBC

Results cannot be forced; there is always a right time: PHD India's Aayushi Patil